Selling Mazafati dates
Selling Mazafati dates|Mazafati dates are one of the most attractive natural foods and are known as one of Iran’s valuable export
products and the king of dried fruits. Are you looking to buy Mazafati dates and want to know the key points for selling this product? In this
article, we will take a deeper look at selling dates and the various ways to sell this product. By looking at the Mazafati date market and its
export opportunities, we will help you make better decisions in buying and selling this product. So, if you are looking to increase your
knowledge in selling Mazafati dates, stay with us!
Mazafati Dates
Mazafati dates are one of the most popular and high-quality types of dates in Iran, and are known as one of the country’s important export
products. To be successful in selling Mazafati dates, it is essential to understand the characteristics and properties of this product. Mazafati
dates are oval in shape and have a shiny black color, and are easily separated from their skin. When selling this product, it is necessary to
pay attention to its quality and freshness. For example, dates that have more juice are usually of higher quality. Trusted distributors can help
you in this regard to provide quality products to your customers.
Also, keep in mind that the higher the quality of the dates, the higher their price will be, and this is something you should consider when
determining your selling price.
Sales Methods
There are a variety of methods for which choosing the right method can help you succeed. For example, you can use direct sales to
customers, sales through dealers, or online sales. Each of these methods has its own advantages and disadvantages. For direct sales, you
can attract customers by visiting local markets and holding exhibitions. In sales through dealers, you can cooperate with different suppliers
and offer your products in different stores.
You can also use digital marketing to promote your products. Creating a professional website and using social networks can help
attract more customers. In this regard, producing attractive and useful content about Mazafati dates and their properties can have a positive
impact on customers and encourage them to buy.
Sale of Mazafati dates at Ali Foad Company
Delivery time: Delivery is 3 working days after the order is finalized.
Packaging: 12 boxes of 600 to 700 grams placed in a mother box. After placing 12 boxes in this mother box, the weight of this box will be
7 kilograms.
Payment terms:
The payment method is as follows:
30 to 50 percent of it is paid in advance and the remaining amount is paid after
sending the bill of lading and documents.
Order quantity: We can provide you with Mazafati dates in any quantity you want and we will prepare a container for you every week.
Online sales of Mazafati dates
Online sales are rapidly expanding due to their convenience and easy access. Given the spread of infectious diseases and people’s tendency
to shop online, setting up an online store can be a very suitable option. In your online store, you can provide detailed information about the
properties and characteristics of Mazafati dates and familiarize customers with your products. Also, by offering various payment options and
fast shipping services, you can improve the shopping experience of customers.
Mazafati Date Market
The Mazafati date market in Iran has great potential due to high domestic and export demand. Mazafati dates have attracted the attention
of many foreign countries due to their high taste and quality. Exporting this product to different countries is a good source of income, and
special attention should be paid to the target markets and their needs. In this regard, connecting with international distributors and trading
companies can help develop your business. Considering that you are active in this field, you can benefit from their experiences and advice
and achieve greater success in the Mazafati date market.
Main sales markets
Iran, as the main producer of Mazafati dates, exports this product to various countries. The main markets are:
- India: One of the largest importers of dates from Iran.
- Pakistan and Afghanistan: Due to their geographical proximity, Iranian dates are easily exported to these countries.
- Persian Gulf countries (such as the Emirates, Qatar, Kuwait): High consumption and desire for high-quality dates.
- Europe (especially Germany, France, England): Date consumption is increasing among Muslim and vegetarian communities.
- Canada and the United States: Growing market for organic and healthy dates.
Strengths of selling Mazafati dates in the global market
- Very pleasant taste and natural sweetness.
- No preservatives in traditional packaging.
- Suitable for healthy and vegetarian diets.
- Use in food industry products such as sweets and desserts.
Mazafati Date Marketing and Export Strategies
Target market research
- A detailed study of the taste and consumption patterns of dates in the target countries (for example, in Germany, attention is paid to organic dates, in India, price is more important).
- Identifying competitors (such as Piarom, Medjool, or Egyptian varieties) and creating differentiation.
Professional branding and packaging
- Designing a specific brand for international markets (name, logo, and slogan related to health and Iranian authenticity).
- Hygienic, stylish packaging that meets international standards (for example, in small 500-gram or 1-kilogram boxes with nutritional information).
- Including organic, halal labels, international certificates (ISO, HACCP, FDA if possible).
Use of digital channels
- Creating a multilingual website with the ability to sell online or introduce the product.
- Active presence on social networks (LinkedIn for B2B, Instagram and Facebook for branding).
- Using B2B platforms such as:
Alibaba
TradeIndia
EC21
Global Sources
Obtaining certificates and licenses
- Organic certificate for the European and Canadian market.
- Halal certificate for Islamic countries.
- Health and quality standard certificate (ISO 22000, HACCP, FDA) for the US and the European
Participation in international exhibitions
Attending food industry exhibitions such as:
(Gulfood) Dubai
(SIAL) France
(ANUGA) Germany
(World Food Moscow) Russia
(Iran Expo) Iran
These exhibitions are a great opportunity to introduce your brand, attract sales representatives or major buyers.
Establishing a representative or business partner in target countries
- Cooperate with food distributors, supermarket chains or local importers.
- Cooperation models can include sales agency, franchise, or OEM agreement.
Setting competitive prices
- Considering logistics costs, customs duties and packaging costs.
- Compete on quality and packaging, not just low price.
A sample marketing plan for sales
Product Introduction
Product Name: Mazafati Bam Dates
Features:
- High moisture (15–35%)
- Sweet taste and soft texture
- Organic, no additives
- Dark brown to black in color
Target markets
- First priority: UAE, India, Turkey, Iraq
- Second priority: Germany, France, Canada, England
Market analysis:
- Muslim countries due to high consumption of dates (especially during Ramadan).
- European countries for the vegetarian market, healthy and gluten-free products.
Product Strategy
- Export packaging with various weights (250g, 500g, 1kg)
- Insert international labels (organic, halal, nutritional information in English and the language of the destination country)
- Offer in two types: with/without pits
Pricing Strategy
- Setting prices based on FOB Bandar Abbas
- Competitor analysis (e.g. Moroccan and Jordanian Medjool dates)
- Stepwise discount for bulk purchases
- Considering a 15–20% profit margin for the importer and distributor
Promotion strategy (advertising and branding)
- Creating an official multilingual website with professional images and complete product information
- Advertising on social networks (Instagram for B2C, LinkedIn for B2B)
- Participating in food industry exhibitions
- Free sampling for key importers
- Cooperation with health and nutrition bloggers
Distribution strategy
- Direct sales to major importers
- Creating representation in key markets
- Cooperation with international online sales platforms (Amazon), (eBay), (Alibaba)
- Developing retail sales in chain and organic stores
Export infrastructure
- Cold storage and packaging near the harvest site
- Export logistics with refrigerated containers
- Obtaining certificates: halal, health certificate, organic certificate (if needed)
- Registering the brand with the customs of the target countries to prevent fraud
Conclusion
As one of the natural treasures of Iran, Mazafati dates have a special place in domestic and foreign markets not only because of their sweet
taste and pleasant texture, but also because of their excellent nutritional properties. This valuable product is produced especially in Kerman
province and Bam city.
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